How To Effectively Use Public Relations (PR)

Posted by Internet Marketing Jim on January 16, 2009 under Main | Be the First to Comment

1.  Develop a marketing network with complimentary businesses. Working with other vendors and linking to each other’s websites is a very useful way to get your name out there. You provide a link on your website - which directs your web visitors to another website - while the sites you have partnered with do the same for you. This will increase your traffic as well as give you a chance to network with people who have similar interests. And, having relevant links on your website to related companies, and links from their site to yours, gives you a higher importance in the eyes of the search engines.

2.    Recycle your publicity. Whenever you get a mention in the media, get some extra mileage out of it by recycling it in your advertising. You can use it on your website, as part of your email signature, in your forum signature or even as a jumping off point to get additional media exposure. For example, you could send a copy to a reporter at a different media outlet with notes on how you could offer them a different angle. All of these things will make you look more legitimate and trustworthy to potential customers.

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